About Us

Two decades of building appliances people keep.

A trusted Chinese manufacturer of small home appliances, serving 300+ global retailers and brands since 2004. OEM, ODM, and private-label solutions.

Who we are

A family-owned factory that happens to supply some of the world's largest retailers.

Cixi JiaDian Appliance Co., Ltd. started in 2004 with a single product line and a stubborn conviction that a small Chinese factory could out-engineer the big ones if it cared enough.

Twenty years later, we operate a 25,000m² vertically-integrated plant in Cixi, Zhejiang, ship 2 million units annually, and partner with 300+ retailers and brands across 45 countries. We still answer every inquiry personally within two hours.

We're not the biggest supplier you can find. We're the one that picks up the phone when your container is delayed, sends a real engineer to your office when you need a co-design session, and stands behind every SKU with a 12-month warranty.

Factory floor
Founded2004
Factory floor25,000 m²
Production lines12
Annual capacity2M units
Global customers300+
Countries served45
What we believe

How we work differently

Engineered, not just assembled

Every project starts with a DFM review. We push back on bad specs rather than silently ship mediocre products.

Vertically integrated

Tooling, injection, PCBA, motors, assembly, and packing — all under one roof. Fewer suppliers, tighter tolerances.

2-hour sales response

A sales engineer — not a bot — reads every inquiry. Reviews your brief, asks the right questions, and returns a real quote.

Compliance-first

30+ active certs maintained: CE, FCC, RoHS, ETL, UL, PSE, SAA, GS, ISO 9001/14001, BSCI. No customs surprises.

Our journey

20 years, one focus.

2004

Factory founded

Cixi JiaDian opens its first 2,000m² workshop with three injection presses and 40 workers.

2008

First export customer

Signed a long-term OEM partnership with a European retail chain — kettles shipped to 14 countries.

2012

ISO 9001 & CE certified

Set up a formal QA department and obtained key compliance certifications.

2016

New factory — 25,000m²

Moved into the current vertically-integrated facility with 12 production lines.

2020

Design team expanded

In-house ID/structural team grew to 22 engineers; launched ODM program.

2024

300+ global customers

Active supply relationships with retailers and brands across 45 countries.

Factory Tour

Inside 25,000m² of manufacturing.

A snapshot of our facility. Book a real visit — we'll arrange airport pickup from Shanghai Pudong.

Injection Workshop
01
Injection Workshop
SMT & PCBA Line
02
SMT & PCBA Line
Assembly Floor
03
Assembly Floor
QA Lab
04
QA Lab
Motor Winding
05
Motor Winding
Packaging Zone
06
Packaging Zone
Warehouse
07
Warehouse
Shipping Dock
08
Shipping Dock
Leadership

The people you'll work with

Ethan Wang

Ethan Wang

Founder & CEO
22 yrs in appliance manufacturing
Grace Chen

Grace Chen

Head of Design
15 yrs, previously at Midea
Leo Zhang

Leo Zhang

Head of Sales
Fluent EN/DE · Euro/US markets
Mia Liu

Mia Liu

QA Director
ISO lead auditor · 12 yrs